Tips for Effective
it short: no more than 300 words.
on one topic: discuss one tip or topic.
give them something they haven't heard before.
fill their inbox: send it once a week or month, not everyday.
sure your signature block is complete.
No spelling mistakes.
Don't use jargon.
Write it as a letter not
Many email clients have automatic blockage
of active content. Be sure to request that they ensure that
your emails are amongst the allowed content. Make use of a
delivery client software to track reading and responses as
such will help you determine the effectiveness of the marketing
Respect the client by not including just ads,
but also valuable information. If the reader experiences the
newsletter as just another advertising vehicle, he or she
will opt out. Note that the unsubrscibe option is compulsory.
Rather than having all the content in the email, link to relevant
pages at your website and give incentives for viewing specific
Never bore the reader. Once will be forgiven,
but a second time around, will mean lost customers forever.