Business private
sale ads in South Africa
- what to include and what to leave out
What
should you include in your business private sale ads? Should
you provide all the detail that you can or should you only
provide enough information to get the interest of potential
buyers through business private sale ads?
Too
little information to help the buyer make a decision whether
or not to call. If you place a classified ad, you should
know that you have about five or six lines of information
to work with and if you fail to get the attention of the
buyer with your caption you will not get a response.
What
to do?
Make
sure your caption speaks to the buyer. The buyer wants to
know what type of business it is in the headline. So if
it is a garden service don't call it a landscaping business.
If it is a coffee shop - call it so. You want the right
buyer and not a misled one.
Mistake
Nr 2 of business private sale ads
Giving
useless information - yes you can give information that
is of no use. Make every word count.
Mistake
Nr 3
Giving
too much information. If you have the opportunity to give
more information in your advertisement don't give out information
such as exact location or name of the business. You need
to protect your business identity and by giving away all
details you risk having suppliers on your case.
What
do buyers want to see in business private sale ads?
POR or Price on Request somehow tells a buyer it is going
to be expensive. It may be the truth, but you will get more
buyers with PRICE negotiable than with POR. This will also
ensure that the buyer already knows the price range eliminating
all the browsers.
Buyers
want to know the turnover of the business. If it is a classified
ad, you can leave it out, but if you have a longer ad space
as available from PIB (R100 for full page for 6 months -
that means less than R16.70 a month for a web page filled
with information and pictures), then include the required
information. Put yourself in the buyer's shoes. You want
as much information as possible before you contact the seller.
From your side you want to avoid browsers and there are
thousands of them. You want the buyer that is fine with
the price, turnover, region etc.
Where
possible provide the following information in full page
business private sale ads:
-
Business
type (restaurant etc)
-
Location
(town and suburb)
-
Turnover
)a month/year)
-
Gross
Profit (month/year)
-
Net
Profit (month/year)
-
Price
-
Reason
for selling
-
Monthly
expenses (plus minus total)
-
Employees
(total)
-
Security
-
Assets
(total plus minus)
-
Years
in business
-
Marketing
done at present
-
Potential
-
Details
about the business for instance, caravan park going concern
has 100 caravan stands, two ablution blocks, tuck shop,
entertainment area etc. or if it is a retail outlet give
the turnover, total stock included, total equipment included,
goodwill, etc.
If
you have a classified ad then make sure you list the town,
price, type of business, gross profit, net profit and positive
features as well as contact details.
Where
can you place ads?
You
can place your business private sale ads right
here at PIB BROKERS. It costs R60 once off for a classified
type ad where you can write around 100 - 200 words about
your business. The ad stays on for 6 months and the buyers
contact you directly. There are no commissions involved
since you sell your business. You can also place a full
page ad with pictures and as much information as you want
to give for R100 once off. It will also run for 6 months
and the buyers will contact you directly. In addition the
buyers on our list are notified of new additions once a
week. Beyond that your ad will also have a shorter version
placed in the classified sections. We get loads of visitors
specifically looking for businesses for sale and you will
thus get the required exposure. Simply
click here for more information