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How to Choose a Business Name

With thousands of names out there the process of choosing one, may be all, but easy. A few tips are shared to help you choose a business name that will work for you.

Step 1

Your first step should be to reflect on what sound you want to create with the name. Keep in mind that Fairytale Web Design may sound great at first, but will you sign-up with a company for a large deal if that is the name? You should thus have a name that rolls easy on the tongue, but will be able to grow with your business even when it is no longer small.

Step 2

Look for alternatives as well and keep in mind that spelling may be a problem. There is nothing more frustrating than having to spell and spell the name repeatedly because the client is not sure whether it should have one or two b's.

Step 3

Check the company registrar list to see whether the name is still available as you cannot select a name that is already registered for the same kind of business.

Step 4

Go through the Yellow Pages, telephone directories and the Internet to make sure your name is unique.

Step 5

Check for translations of the name and any connotations with animals, religious groups etc. before settling on the name.

Step 6

Keep in mind that names starting on A will be listed in the business directories, telephone directories and guides first. That is a plus point to keep in mind.

Step 7

Ask for opinions from friends and family.

Step 8

Once satisfied, register it, open the business account, and then register a domain with thename. Now also register it as a trademark to prevent others from using it if you plan on branding specific products.

What to Avoid

Tempting as it may be, stay away from family names and names that limit you to a specific location such as Parktown outfitters asit will mean that should you relocate that you are stuck with a name that is not relevant anymore. Don't limit the name to a small field - think globally and please don't make it difficult to pronounce. Consult as many sources as you can before choosing the business name as it will play an integral part in your branding.


Author: Isebell Gauche

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